VP of Licensing, Advisory Board Member
Samantha Kanter is a Consumer Products and Licensing specialist with over 20 years of experience working with leading Consumer Packaged Goods companies including Procter and Gamble, Johnson and Johnson and General Mills. Samantha worked at Nickelodeon for nearly a decade overseeing Food and Health and Beauty licensing partnerships, which drove $20MM in revenue for the company. Samantha was instrumental in managing the relationships with several of the largest advertising drivers for Nickelodeon and in bringing products such as SpongeBob SquarePants Go-Gurt and Teenage Mutant Ninja Turtles Band-Aids to life on shelves. In addition to her extensive licensing experience, Samantha has a strong foundation in ad sales strategy and marketing research due to her time at the Hispanic network Univision, The NPD Group, and Campbell Soup. Samantha holds a B.A. in Psychology from the University of Michigan.